Jake MacDonald is a digital marketing professional, former journalist, and  ex-Trailer Park Boys social media manager—a job that paid him to curse at millions of fans online. Throughout his international career in media and communications, he has appeared on CBC’s The National, written for The Huffington Post, and hosted a radio show in Busan, South Korea, where he also moonlighted as the frontman of an expat rock band in smoky pubs. An experienced speaker, he presents on social media strategy at conferences across Canada. He holds an MFA in Creative Nonfiction from the University of King’s College and lives in Halifax with his wife, daughter, and their silly goldendoodle.